- June 18, 2016
- Posted by: admin
- Category: Blog
Companies can benefit from a wide variety of digital technology taken as a trend in 2016. The ability to leverage technological advances is crucial for success, especially for small businesses. Some of the most exciting innovations over the past few years are creating new opportunities for brands to exploit the new digital frontier.
Internet of Things
The Internet of Things is bringing new solutions to streamline many secular and stagnant processes that are used. This means using technology to control things that are usually operated manually. Internet of Things means adjusting the house temperature or use your smartphone to turn on the TV. This all is accelerating worldwide. According to experts, companies that develop smart devices with autonomous operation, and create additional value for the end user, will be the most successful in the long run.
While many companies develop sites optimized for mobile phones as an afterthought to traditional local desktop, more and more people learn about companies and products on mobile devices. Last year Google said that mobile site traffic finally surpassed the desktop traffic in more than 10 countries.
The marketing trend for 2016 will focus on developing sites, products and services specifically for the mobile user. HTML5 is the new gold standard for web design because it allows developers to create rich content in scalable media devices with different screen resolutions, such as smartwatches and mobile displays.
An emerging form of wearable technology bridges the gap between the digital and physical world. 2016 is a big year for immersive headphones and heads-up, and these tools will create an entirely new way of looking at the world. Although the virtual reality of the focus has traditionally been placed on multimedia and entertainment – such as the Oculus Rift – these amazing new gadgets also offer a multitude of practical business applications.
It is important for companies to be updated on trends in technology to stay ahead of the competition. Following these trends carefully, companies can maintain its dominance in the market and provide insights.