Research experience and innovation – the new SEO

You should stop worrying about how many times you mention your keyword in the content you are writing on the page, and instead begin to wonder what the customers and readers need. Today, SEO is completely experience of research and innovation, and we’ll show you how to embrace it and come out ahead, leaving behind the old search engine optimization.

 

The mobile should be your focus

Unless you have been living in a cave, you will not be shocked to hear that most people use smartphones, and research through smartphones now represent a search volume greater than the desktop research. So if everyone is using mobile devices to surf the web, you should also optimize your site for mobile traffic?

 

Pay attention to the user experience metrics

After optimizing your content for mobile, the next steps are strongly oriented data. You must understand what is happening when visitors are going to your site and how they are interacting with it. To do this, you can analyze your Google Analytics to keep track of everything, and make decisions based on the analysis.

 

Do not forget the social media

Regardless of how cold and boring your market is, you need to be involved in social media. We at Globe Digits, for example, know many B2B companies in complex markets that burst open on social media like Twitter, Facebook, Instagram and LinkedIn.

 

The optimization of the experience is the new SEO, and you must adapt these strategies to this new trend, before your business simply disappears from the market like a wrecked ship. Think about it!